Aditi Mishra
Available for Work
Back home
Discover, Explore, and Wander: Your Journey, Curated by Influencers!
Explore handpicked trips, stays, and activities recommended by top influencers on Booking.com. This entails a dedicated section showcasing influencer-recommended trips, accommodations, and experiences, allowing users to easily browse, explore, and book these curated offerings.
Explore handpicked trips, stays, and activities recommended by top influencers on Booking.com. This entails a dedicated section showcasing influencer-recommended trips, accommodations, and experiences, allowing users to easily browse, explore, and book these curated offerings.
Role
UX research, Wireframe, UI, Prototyping, Usability testing
Year
2023
Client
Side project
Status
Completed
Instagram, YouTube, and blogs are great places to discover new destinations, activities, and accommodations. But what if you could also see what your favorite influencers are recommending?
Instagram, YouTube, and blogs are great places to discover new destinations, activities, and accommodations. But what if you could also see what your favorite influencers are recommending?
That's where the new Influencer-Curated Packages page comes in. This dedicated section showcases trips, accommodations, and experiences that have been hand-picked by renowned influencers. This makes it easy to browse and book the same experiences that your favorite creators are loving.
That's where the new Influencer-Curated Packages page comes in. This dedicated section showcases trips, accommodations, and experiences that have been hand-picked by renowned influencers. This makes it easy to browse and book the same experiences that your favorite creators are loving.
Why introduce a new page: Explore?
Why introduce a new page: Explore?
Streamlining the Search Process
Streamlining the Search Process
The "Explore" page consolidates the influencer recommendations within the app. It saves users time and effort, offering a more convenient and streamlined experience.
The "Explore" page consolidates the influencer recommendations within the app. It saves users time and effort, offering a more convenient and streamlined experience.
The "Explore" page consolidates the influencer recommendations within the app. It saves users time and effort, offering a more convenient and streamlined experience.
Reducing Decision Fatigue
Reducing Decision Fatigue
By presenting a limited, curated selection, users are relieved from decision fatigue and can efficiently browse options aligned with their preferences.
By presenting a limited, curated selection, users are relieved from decision fatigue and can efficiently browse options aligned with their preferences.
By presenting a limited, curated selection, users are relieved from decision fatigue and can efficiently browse options aligned with their preferences.
Increased Revenue Streams
Increased Revenue Streams
The feature taps into the influencer marketing trend, leveraging their authority to drive user actions and bookings. Users are more inclined to book recommended options endorsed by influencers they trust.
The feature taps into the influencer marketing trend, leveraging their authority to drive user actions and bookings. Users are more inclined to book recommended options endorsed by influencers they trust.
The feature taps into the influencer marketing trend, leveraging their authority to drive user actions and bookings. Users are more inclined to book recommended options endorsed by influencers they trust.
Why this choice of card layout?
Why this choice of card layout?
The layout strikes a balance between aesthetics and informative content.
The layout strikes a balance between aesthetics and informative content.
The layout strikes a balance between aesthetics and informative content.
Visual Emphasis for User Attention
Visual Emphasis for User Attention
Large images serve as visual hooks, instantly capturing user attention and conveying the essence of the travel experience. This visual-first approach engages users and entices them to explore further without overwhelming textual information.
Large images serve as visual hooks, instantly capturing user attention and conveying the essence of the travel experience. This visual-first approach engages users and entices them to explore further without overwhelming textual information.
Large images serve as visual hooks, instantly capturing user attention and conveying the essence of the travel experience. This visual-first approach engages users and entices them to explore further without overwhelming textual information.
Quick Information Accessibility
Quick Information Accessibility
Placing crucial details—such as destination, nights, and pricing—prominently at the bottom of the card ensures immediate visibility. Icons representing package inclusions further aid in swift comprehension, offering a visual cue for the package components enhancing user decision-making efficiency.
Placing crucial details—such as destination, nights, and pricing—prominently at the bottom of the card ensures immediate visibility. Icons representing package inclusions further aid in swift comprehension, offering a visual cue for the package components enhancing user decision-making efficiency.
Placing crucial details—such as destination, nights, and pricing—prominently at the bottom of the card ensures immediate visibility. Icons representing package inclusions further aid in swift comprehension, offering a visual cue for the package components enhancing user decision-making efficiency.
Influencer Credibility and Appeal
Influencer Credibility and Appeal
Placing the influencer's name, image, and Instagram followers count at the top of the card maximizes influencer impact, instantly drawing attention and fostering trust in the curated package.
Placing the influencer's name, image, and Instagram followers count at the top of the card maximizes influencer impact, instantly drawing attention and fostering trust in the curated package.
Placing the influencer's name, image, and Instagram followers count at the top of the card maximizes influencer impact, instantly drawing attention and fostering trust in the curated package.
Package card transformation
Why not time-based itinerary?
Why not time-based itinerary?
Flexibility and Control
Flexibility and Control
Avoiding specific timings in the itinerary provides users with flexibility and control over their trips. Instead of rigid schedules, presenting a list of places and stays recommended by the influencer allows users to customize their journey based on personal preferences and timelines.
Avoiding specific timings in the itinerary provides users with flexibility and control over their trips. Instead of rigid schedules, presenting a list of places and stays recommended by the influencer allows users to customize their journey based on personal preferences and timelines.
Avoiding specific timings in the itinerary provides users with flexibility and control over their trips. Instead of rigid schedules, presenting a list of places and stays recommended by the influencer allows users to customize their journey based on personal preferences and timelines.
Adaptability to Diverse Travel Styles
Adaptability to Diverse Travel Styles
Users seeking adventure, relaxation, or exploration can tailor their trips accordingly, accommodating individual preferences without feeling constrained by a rigid schedule.
Users seeking adventure, relaxation, or exploration can tailor their trips accordingly, accommodating individual preferences without feeling constrained by a rigid schedule.
Users seeking adventure, relaxation, or exploration can tailor their trips accordingly, accommodating individual preferences without feeling constrained by a rigid schedule.
Avoiding Overcommitment and Pressure
Avoiding Overcommitment and Pressure
A fixed itinerary might induce stress or overcommitment to a pre-set schedule, potentially detracting from the travel experience.
A fixed itinerary might induce stress or overcommitment to a pre-set schedule, potentially detracting from the travel experience.
A fixed itinerary might induce stress or overcommitment to a pre-set schedule, potentially detracting from the travel experience.
Package card transformation
